Hey there!

I’m an experienced marketer (15+ yrs) out of Indianapolis, IN.

All about me: Tech geek, SaaS geek, overall geek, marketer, blogger, moderator, screenwriter, producer. she/her/hers

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My work

From SaaS to the world of pop culture, creating and innovating is what drives me… awesome brands and people inspire me.

video

Whether it’s 30 seconds or 30 minutes, video can reach an audience at the most personal level. See work I’ve scripted and produced ranging from brand, fundraising pitches , demand generation, PR, and more.

See my work

demand generation

From infographics to ebooks to blogs, every piece has a purpose: attract an audience, drive leads, and build a brand while establishing yourself as a thought leader. My latest project 5x’d email subscribers in a matter of months through an SEO-driven strategy.

See my work

community

Every great content strategy begins and ends with a community that’s engaged, interested, and hungry for more. See the Facebook Group I launched to over 3K members in a few months and YouTube channel I produced with 33.3% mo/mo growth.

BONUS: I also launched an online swag shop to drive brand loyalty and advocacy. Get in touch to learn more.

My work: Digital events

I’ve planned and produce several digital events in the SaaS/tech space that have resulted in higher product activation and adoption scores than product users that did not attend.

Untitled design (21).png — Base #StartLeading Summit

This event was steamed to Base’s dedicated community for assistants for an all-day summit dedicated to streamlining workflows, leveraging technology, and of course—having fun! We had nearly 2K registrants, and I served as MC and executed on landing page creation, copy, and video production, as well as speaker bookings.

See how much fun we had —>

Untitled design (20).png — Empower 2020

This free event was to celebrate the extreme value and talent assistants possess. All panels were streamed to Base’s Facebook and YouTube Communities and saw nearly 4K registrations. I planned and executed on all speaker bookings, topics, and event KPIs.

Learn more about this event's success —>

My work: Company launches + Website Build

I’ve helped businesses build their website and launch their brand to the world. Get in touch to see how I can do this for you.

Liftify

Liftify accelerates online reviews for businesses, helping them achieve higher YoY revenue, attract better quality leads, and build a stellar online presence. I built their website and planned their launch to their customers across 550 locations, including an in-person event.

View the website

Mesh Systems

Mesh Systems had led the IoT industry for nearly two decades. I built their brand new website in 2023, consulting on messaging, inbound lead flow, and more.

View Website

For fun (because what’s life without it?!)

I founded Pure Fandom, a pop culture website and community in 2012, because I believe that fandom should be positive and fun, and writing about my favorite TV shows is my medicine.

I was also a top contributor and Author for Entertainment Weekly and a web personality through articles, videos, podcasts and featured at Comic-Cons across the country as a host and moderator.

(I stan vampires, all things fantasy, and kickass superheroes!)